Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative - European Advertising Academy - - Books - Springer Fachmedien Wiesbaden - 9783658140823 - August 23, 2016
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Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative - European Advertising Academy Softcover reprint of the original 1st ed. 2016 edition

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).

406 pages, 53 Tables, black and white; 57 Illustrations, black and white; XII, 406 p. 57 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 23, 2016
ISBN13 9783658140823
Publishers Springer Fachmedien Wiesbaden
Pages 406
Dimensions 150 × 220 × 10 mm   ·   589 g
Language German  
Editor Eisend, Martin
Editor Verlegh, Peeter
Editor Voorveld, Hilde

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