Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants - Business Analytics - Alexander Fraß - Books - Springer Fachmedien Wiesbaden - 9783658143664 - June 16, 2016
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Alexander Fraß
Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants - Business Analytics 1st ed. 2016 edition

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This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling.

338 pages, 35 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 16, 2016
ISBN13 9783658143664
Publishers Springer Fachmedien Wiesbaden
Pages 317
Dimensions 148 × 210 × 18 mm   ·   408 g
Language French  

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