Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing - Handel und Internationales Marketing Retailing and International Marketing - Julia Katharina Weindel - Books - Springer Fachmedien Wiesbaden - 9783658150365 - September 19, 2016
In case cover and title do not match, the title is correct

Julia Katharina Weindel
Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing - Handel und Internationales Marketing Retailing and International Marketing 1st ed. 2016 edition

Price
$ 54.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 7 - 13

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

217 pages, 16 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 19, 2016
ISBN13 9783658150365
Publishers Springer Fachmedien Wiesbaden
Pages 195
Dimensions 148 × 210 × 12 mm   ·   267 g
Language German  

Mere med samme udgiver

See all of Julia Katharina Weindel ( e.g. Paperback Book )