Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing - Handel und Internationales Marketing Retailing and International Marketing - Julia Katharina Weindel - Books - Springer Fachmedien Wiesbaden - 9783658150365 - September 19, 2016
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Julia Katharina Weindel
Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing - Handel und Internationales Marketing Retailing and International Marketing 1st ed. 2016 edition

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Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

217 pages, 16 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 19, 2016
ISBN13 9783658150365
Publishers Springer Fachmedien Wiesbaden
Pages 195
Dimensions 148 × 210 × 12 mm   ·   267 g
Language German  

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