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Entrepreneurial Marketing: Konzeption, Messung und Erfolgswirkung in wirtschaftlich krisenhaften Zeiten - Forschung und Praxis an der FHWien der WKW Judith Schmid 1. Aufl. 2017 edition
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Entrepreneurial Marketing: Konzeption, Messung und Erfolgswirkung in wirtschaftlich krisenhaften Zeiten - Forschung und Praxis an der FHWien der WKW
Judith Schmid
Das Fachbuch zeigt die Entwicklung eines quantitativen Messinstruments für Entrepreneurial Marketing (EM) auf und prüft zusätzlich die Erfolgswirkung von EM.
black & white illustrations, colour illustrations, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 20, 2017 |
| ISBN13 | 9783658151713 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 142 |
| Dimensions | 168 × 239 × 11 mm · 272 g |
| Language | German |
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