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Werbestrategien fur Produktneueinfuhrungen im Lebensmittelbereich: Eine Analyse des Einflusses von Lebensereignissen auf die Wirkung von Werbung fur neue Produkte - Forschungsgruppe Konsum und Verhalten Friederike Kamm 1. Aufl. 2016 edition
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Werbestrategien fur Produktneueinfuhrungen im Lebensmittelbereich: Eine Analyse des Einflusses von Lebensereignissen auf die Wirkung von Werbung fur neue Produkte - Forschungsgruppe Konsum und Verhalten
Friederike Kamm
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 5, 2016 |
| ISBN13 | 9783658152734 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 259 |
| Dimensions | 150 × 220 × 10 mm · 340 g |
| Language | German |
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