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Events und Tourismus: Stand und Perspektiven der Eventforschung - Markenkommunikation und Beziehungsmarketing 1. Aufl. 2016 edition
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Events und Tourismus: Stand und Perspektiven der Eventforschung - Markenkommunikation und Beziehungsmarketing
Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie sowie des Tourismus Erklärungsansätze für die synergetische Verbindung von Events und touristischen Destinationen.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 6, 2016 |
| ISBN13 | 9783658155148 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 333 |
| Dimensions | 150 × 220 × 10 mm · 412 g |
| Language | German |
| Editor | Zanger, Cornelia |
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