Vergleichende Werbung fur die Positionierung neuer Marken: Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse - Robert Kramer - Books - Springer Fachmedien Wiesbaden - 9783658164690 - November 16, 2016
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Robert Kramer
Vergleichende Werbung fur die Positionierung neuer Marken: Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse

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Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 16, 2016
ISBN13 9783658164690
Publishers Springer Fachmedien Wiesbaden
Pages 271
Dimensions 150 × 220 × 10 mm   ·   344 g
Language German  

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