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Akzeptanz von Beacons fur Location-based Advertising: Eine empirische Analyse aus konsumentenorientierter Sicht - BestMasters Marco Altpeter
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Akzeptanz von Beacons fur Location-based Advertising: Eine empirische Analyse aus konsumentenorientierter Sicht - BestMasters
Marco Altpeter
Da eine kundenindividuelle Ansprache per Smartphone die Akzeptanz der Kunden voraussetzt, identifiziert der Autor empirisch Determinanten der Akzeptanz neuer Technologien am Beispiel von Location-based Advertising aus Konsumentensicht und untersucht sie auf der Grundlage der Strukturgleichungsmodellanalyse.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 5, 2016 |
| ISBN13 | 9783658166076 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 124 |
| Dimensions | 150 × 220 × 10 mm · 176 g |
| Language | German |
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