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Kundenwert im wertorientierten Management: Messung und praktische Anwendung Wolfgang Lennartz 1. Aufl. 2017 edition
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Kundenwert im wertorientierten Management: Messung und praktische Anwendung
Wolfgang Lennartz
Wolfgang Lennartz diskutiert Leistungen, Anwendungsmöglichkeiten und Grenzen der wichtigsten Kundenbewertungsverfahren systematisch nach einem Kriterienkatalog, dessen besonderes Augenmerk auf den Praxisanforderungen liegt.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 19, 2016 |
| ISBN13 | 9783658166427 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 218 |
| Dimensions | 150 × 220 × 10 mm · 294 g |
| Language | German |
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