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Events und Erlebnis: Stand und Perspektiven der Eventforschung - Markenkommunikation und Beziehungsmarketing 1. Aufl. 2017 edition
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Events und Erlebnis: Stand und Perspektiven der Eventforschung - Markenkommunikation und Beziehungsmarketing
Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie sowie der Medienwissenschaften Erklärungsansätze für das Entstehen und Wirken von Erlebnissen im Eventkontext.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 16, 2017 |
| ISBN13 | 9783658192358 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 286 |
| Dimensions | 150 × 220 × 10 mm · 358 g |
| Language | German |
| Editor | Zanger, Cornelia |
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