Intramarkenimagekonfusion: Eine empirische Untersuchung am Beispiel der Automobilindustrie - Innovatives Markenmanagement - Robert Kohtes - Books - Springer Fachmedien Wiesbaden - 9783658199272 - October 24, 2017
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Robert Kohtes
Intramarkenimagekonfusion: Eine empirische Untersuchung am Beispiel der Automobilindustrie - Innovatives Markenmanagement 1. Aufl. 2018 edition

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267 pages, Bibliography; 58 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 24, 2017
ISBN13 9783658199272
Publishers Springer Fachmedien Wiesbaden
Pages 267
Dimensions 148 × 210 × 15 mm   ·   454 g
Language German  

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