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Werbeerfolg von 2D- und 3D-Kinowerbung: Empirische Untersuchung des Nutzens der 3. Dimension Sven Hildebrandt 1. Aufl. 2018 edition
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Werbeerfolg von 2D- und 3D-Kinowerbung: Empirische Untersuchung des Nutzens der 3. Dimension
Sven Hildebrandt
Sven Hildebrandt weist nach, dass dreidimensionale Kinowerbefilme ihren zweidimensionalen Dependants weder im Hinblick auf die Aktivierungsleistung, noch im Hinblick auf emotionale sowie kognitive Aspekte - wie etwa in Bezug auf den Markenrecall - überlegen sind.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 22, 2017 |
| ISBN13 | 9783658202767 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 253 |
| Dimensions | 150 × 220 × 10 mm · 361 g |
| Language | German |
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