Signaling Family Firm Identity: Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer - Familienunternehmen und KMU - Sandra Wolf - Books - Springer Fachmedien Wiesbaden - 9783658206710 - January 17, 2018
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Sandra Wolf
Signaling Family Firm Identity: Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer - Familienunternehmen und KMU 1st ed. 2018 edition

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She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.

163 pages, 17 Illustrations, black and white; XVIII, 163 p. 17 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 17, 2018
ISBN13 9783658206710
Publishers Springer Fachmedien Wiesbaden
Pages 163
Dimensions 150 × 220 × 10 mm   ·   226 g
Language German  

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