Tell your friends about this item:
Das „Emotionale Markenerlebnis“ zur Starkung der Markenbindung: Eine emotions- und gedachtnispsychologische Konstrukt- und Skalenentwicklung Dirk Fischer 1. Aufl. 2018 edition
Price
$ 62.49
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Sep 9 - 15
Get notified about new Dirk Fischer releases
Our customers say:
Add to your iMusic wish list
Das „Emotionale Markenerlebnis“ zur Starkung der Markenbindung: Eine emotions- und gedachtnispsychologische Konstrukt- und Skalenentwicklung
Dirk Fischer
Dirk Fischer entwickelt auf Basis von emotions- und gedächtnispsychologischen Theorien das Konstrukt des „Emotionalen Markenerlebnisses“ (EME) als Darstellung eines bindungsrelevanten Markenerlebnisses sowie eine Skala zur Messung des Konstrukts.
324 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 13, 2018 |
| ISBN13 | 9783658209872 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 295 |
| Dimensions | 150 × 209 × 21 mm · 426 g |
| Language | German |
More by Dirk Fischer
Show all![Cover for Dirk Fischer · 5+1 (Les Fabuleux Six) (German Edition) (Paperback Book) [German edition] (2011)](https://imusic.b-cdn.net/images/item/original/022/9783844809022.jpg?dirk-fischer-2011-5-1-les-fabuleux-six-german-edition-paperback-book&class=scaled&v=1410066502)
![Cover for Dirk Fischer · 5+1 (Les Fabuleux Six) (German Edition) (Paperback Book) [German edition] (2010)](https://imusic.b-cdn.net/images/item/original/993/9783839147993.jpg?dirk-fischer-2010-5-1-les-fabuleux-six-german-edition-paperback-book&class=scaled&v=1409606621)
More from the same publisher
![Cover for Handbuch Anarchismus 1: Leben, Werke und Wirkungsgeschichte (Hardcover Book) [1. Aufl. 2021 edition] (2028)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Niklas Luhmann · Schriften zur Organisation 6: Kommentar • Verzeichnisse • Register von Ernst Lukas und Veronika Tacke (Hardcover Book) [1. Aufl. 2022 edition] (2027)](https://imusic.b-cdn.net/images/item/original/355/9783658234355.jpg?niklas-luhmann-2027-schriften-zur-organisation-6-kommentar-verzeichnisse-register-von-ernst-lukas-und-veronika-tacke-hardcover-book&class=scaled&v=1590392582)
![Cover for Patrick Ulrich · Governance, Compliance und Risikomanagement: Leitfaden fur wertschopfungsorientierte Unternehmensfuhrung (Paperback Book) [1. Aufl. 2021 edition] (2027)](https://imusic.b-cdn.net/images/item/original/959/9783658078959.jpg?patrick-ulrich-2027-governance-compliance-und-risikomanagement-leitfaden-fur-wertschopfungsorientierte-unternehmensfuhrung-paperback-book&class=scaled&v=1486362269)
![Cover for Boris Tolg · Computer science to the Point: Computer science for Life Sciences Students and Other Non-Computer Scientists (Paperback Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/257/9783658518257.jpg?boris-tolg-2026-computer-science-to-the-point-computer-science-for-life-sciences-students-and-other-non-computer-scientists-paperback-book&class=scaled&v=1780321489)
![Cover for Robert Jupner · Flood Emergency Management (Hardcover Book) [2nd Second 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/590/9783658512590.jpg?robert-jupner-2026-flood-emergency-management-hardcover-book&class=scaled&v=1780321491)
![Cover for Michael Hilgers · Fuel Consumption and Consumption Optimization - Commercial Vehicle Technology (Paperback Book) [Third Edition 2027 edition] (2026)](https://imusic.b-cdn.net/images/item/original/122/9783662738122.jpg?michael-hilgers-2026-fuel-consumption-and-consumption-optimization-commercial-vehicle-technology-paperback-book&class=scaled&v=1780321470)
See all of Dirk Fischer ( e.g. Paperback Book )