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Wandlungsorientiertes Kommunikationsmanagement: Zu einer Strategie der Wandlung statt Handlung - Forschung und Praxis an der FHWien der WKW Peter Dietrich 1. Aufl. 2018 edition
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Wandlungsorientiertes Kommunikationsmanagement: Zu einer Strategie der Wandlung statt Handlung - Forschung und Praxis an der FHWien der WKW
Peter Dietrich
Dieser Modus realisiert sich nicht über aktivistische Handlungen, sondern über diskrete und indirekte Wandlungen. Im Zentrum des wandlungsorientierten Kommunikationsmanagements stehen die Identifikation und Berücksichtigung der Sinn- und Bedeutungsstrukturen von fünf unterschiedlichen Lebenswelten.
344 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 23, 2018 |
| ISBN13 | 9783658220198 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 326 |
| Dimensions | 168 × 240 × 18 mm · 548 g |
| Language | German |
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