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Events und Marke: Stand und Perspektiven der Eventforschung - Markenkommunikation und Beziehungsmarketing 1. Aufl. 2018 edition
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Events und Marke: Stand und Perspektiven der Eventforschung - Markenkommunikation und Beziehungsmarketing
Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie, der Neurowissenschaft sowie der Medienwissenschaften Erklärungsanätze für den Beitrag von Events zu Markeninszenierung und -aufbau.
309 pages, Bibliography; 73 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 21, 2018 |
| ISBN13 | 9783658232849 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 309 |
| Dimensions | 148 × 210 × 17 mm · 416 g |
| Language | German |
| Editor | Zanger, Cornelia |
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