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Internal City Branding: Ein empirisch validiertes Modell zur internen, identitatsbasierten Markenfuhrung von Stadten - Innovatives Markenmanagement Ayla Roßler 1. Aufl. 2019 edition
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Internal City Branding: Ein empirisch validiertes Modell zur internen, identitatsbasierten Markenfuhrung von Stadten - Innovatives Markenmanagement
Ayla Roßler
Basierend auf der Erkenntnis, dass Einwohner eine bedeutende Zielgruppe im Rahmen der Markenführung von Städten sind, entwickelt Ayla Rößler ein Modell zur internen, identitätsbasierten Markenführung von Städten.
338 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 7, 2019 |
| ISBN13 | 9783658245870 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 314 |
| Dimensions | 148 × 210 × 18 mm · 403 g |
| Language | German |
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