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Die Nutzung von Paneldaten im strategischen Marketing von Fast Moving Consumer Goods-Herstellern - Edition KWV Karsten Schutz 1. Auflage 2007. Nachdruck 2019 edition
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Die Nutzung von Paneldaten im strategischen Marketing von Fast Moving Consumer Goods-Herstellern - Edition KWV
Karsten Schutz
Diese Fragestellung findet in der bisherigen Literatur nur sporadische Beachtung, obwohl es sich beim Panel um eines der ergiebigsten und in der Praxis meistgenutzten Instrumente der Marktforschung handelt.
292 pages, Bibliography; Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 28, 2019 |
| ISBN13 | 9783658246891 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 292 |
| Dimensions | 168 × 238 × 21 mm · 530 g |
| Language | German |
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