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Kundengewinnung und Kundenbindung bei Presseabonnements: Aktuelle Methoden und praktische Erfahrungen Breyer-Mayländer 1. Aufl. 2019 edition
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Kundengewinnung und Kundenbindung bei Presseabonnements: Aktuelle Methoden und praktische Erfahrungen
Breyer-Mayländer
In diesem Buch erörtern Branchenexperten den aktuellen Stand sowohl bei der Neukundenakquise als auch beim Kundenmanagement und der strategischen Potenzialentwicklung im Pressevertrieb.
97 pages, Bibliography; 7 Illustrations, color; 4 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 1, 2019 |
| ISBN13 | 9783658260491 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 97 |
| Dimensions | 148 × 210 × 6 mm · 152 g |
| Language | German |
| Editor | Breyer-Maylander, Thomas |
| Editor | Keil, Matthias |
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