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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers - Innovatives Markenmanagement Julia Sinnig 2020 edition
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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers - Innovatives Markenmanagement
Julia Sinnig
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identification of consumers with social media influencers.
316 pages, 50 Illustrations, black and white; XXIII, 316 p. 50 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 23, 2019 |
| ISBN13 | 9783658275426 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 316 |
| Dimensions | 149 × 208 × 20 mm · 442 g |
| Language | German |
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