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Eventforschung: Aktueller Stand und Perspektiven - Markenkommunikation und Beziehungsmarketing 1. Aufl. 2019 edition
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Eventforschung: Aktueller Stand und Perspektiven - Markenkommunikation und Beziehungsmarketing
Die Autorinnen und Autoren des Tagungsbandes ziehen anlässlich des 10-jährigen Jubiläums der Wissenschaftlichen Konferenz Eventforschung Bilanz und werfen gleichzeitig einen Blick in die Zukunft der Live Communication.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 11, 2019 |
| ISBN13 | 9783658276515 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 295 |
| Dimensions | 207 × 147 × 18 mm · 396 g |
| Language | German |
| Editor | Zanger, Cornelia |
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