Brand Choice and Loyalty: Evidence from Swiss Car Registration Microdata - Innovatives Markenmanagement - Beat Meier - Books - Springer Fachmedien Wiesbaden - 9783658280130 - October 8, 2019
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Beat Meier
Brand Choice and Loyalty: Evidence from Swiss Car Registration Microdata - Innovatives Markenmanagement 2020 edition

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By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty.

109 pages, 2 Tables, color; 2 Illustrations, color; 9 Illustrations, black and white; XVI, 109 p. 11

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 8, 2019
ISBN13 9783658280130
Publishers Springer Fachmedien Wiesbaden
Pages 109
Dimensions 150 × 220 × 10 mm   ·   454 g
Language German  

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