Kundenzentriertes Markenmanagement: Effektive Markenfuhrung entlang der Customer Experience Journey - essentials - Elke Theobald - Books - Springer Fachmedien Wiesbaden - 9783658280215 - March 24, 2020
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Elke Theobald
Kundenzentriertes Markenmanagement: Effektive Markenfuhrung entlang der Customer Experience Journey - essentials 1. Aufl. 2020 edition

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Starre Konstrukte wie die Markenpositionierung, Markendifferenzierung oder Markenkonsistenz werden durch die Ausrichtung am Kunden, die Customer Experience und die Customer Centricity in Frage gestellt.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 24, 2020
ISBN13 9783658280215
Publishers Springer Fachmedien Wiesbaden
Pages 53
Dimensions 150 × 220 × 10 mm   ·   97 g
Language German  

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