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Co-Creation of High-Tech Products in the B2B Domain - Markt- und Unternehmensentwicklung Markets and Organisations Leontin Karl Grafmuller 2020 edition
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Co-Creation of High-Tech Products in the B2B Domain - Markt- und Unternehmensentwicklung Markets and Organisations
Leontin Karl Grafmuller
Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications.
196 pages, 27 Illustrations, black and white; XIX, 196 p. 27 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 13, 2019 |
| ISBN13 | 9783658284114 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 196 |
| Dimensions | 149 × 207 × 15 mm · 292 g |
| Language | German |
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