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Digital Signage am Point of Sale: Der Einfluss von Emotionen auf das Konsumentenverhalten - BestMasters Ricarda Carina Rainer 1. Aufl. 2020 edition
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Digital Signage am Point of Sale: Der Einfluss von Emotionen auf das Konsumentenverhalten - BestMasters
Ricarda Carina Rainer
Ein emotionsorientiertes Targeting ist mittels Digital-Signage-Bildschirmen durch die Installierung einer Kamera und einer Emotionserkennungssoftware am Point of Sale möglich. positiver Stimmung ein emotionaler oder ein informativer DS Inhalt zu verändertem Kaufverhalten führt.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 3, 2020 |
| ISBN13 | 9783658290023 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 117 |
| Dimensions | 150 × 220 × 10 mm · 172 g |
| Language | German |
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