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Die persuasive Wirkung von anekdotischen und statistischen Botschaften im Sozialmarketing: Psychologische Distanz, Message Framing und komparativer Optimismus Marina Isabel Wieluch 1. Aufl. 2020 edition
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Die persuasive Wirkung von anekdotischen und statistischen Botschaften im Sozialmarketing: Psychologische Distanz, Message Framing und komparativer Optimismus
Marina Isabel Wieluch
Marina Isabel Wieluch entwickelt auf Basis der Construal Level Theory einen Erklärungsansatz zur Wirkung verschiedener Formen von Botschaften im Sozialmarketing.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 29, 2020 |
| ISBN13 | 9783658292058 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 275 |
| Dimensions | 208 × 148 × 26 mm · 394 g |
| Language | German |
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