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Einfluss von Retailer Brands auf das Image von Private Label Brands: Eine experimentelle Analyse im Online-Fashionhandel - Innovatives Markenmanagement Eike Jonas Abraham 1. Aufl. 2020 edition
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Einfluss von Retailer Brands auf das Image von Private Label Brands: Eine experimentelle Analyse im Online-Fashionhandel - Innovatives Markenmanagement
Eike Jonas Abraham
Durch eine breit angelegte empirische Studie beantwortet der Autor diese Frage und berücksichtigt dabei zum einen Private Label Fashion Brands verschiedener Preisniveaus und zum anderen unterschiedliche Händlertypen.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 6, 2021 |
| ISBN13 | 9783658318604 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 202 |
| Dimensions | 148 × 208 × 14 mm · 302 g |
| Language | German |
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