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Marke und Gedachtnis: Effektives Branding mit Erkenntnissen aus der Neuroforschung Peter Petermann 1. Aufl. 2021 edition
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Marke und Gedachtnis: Effektives Branding mit Erkenntnissen aus der Neuroforschung
Peter Petermann
Dieses Buch erläutert die neurobiologischen Prozesse, die dafür verantwortlich sind, dass Marken mit positiven Assoziationen verknüpft werden und ins Relevant Set der Zielgruppe gelangen – um dort fortwährend Kaufimpulse zu setzen.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 5, 2021 |
| ISBN13 | 9783658335755 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 236 |
| Dimensions | 150 × 220 × 10 mm · 312 g |
| Language | German |
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