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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms - Handel und Internationales Marketing Retailing and International Marketing Katja Wagner 1st ed. 2021 edition
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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms - Handel und Internationales Marketing Retailing and International Marketing
Katja Wagner
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels.
243 pages, 8 Illustrations, black and white; XVII, 243 p. 8 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 7, 2021 |
| ISBN13 | 9783658351496 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 243 |
| Dimensions | 150 × 220 × 10 mm · 351 g |
| Language | German |
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