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Wirkungsanalyse verschiedener Content-Formate und Kommunikationskanale in der CSR-Kommunikation: Storytelling vs. Fakten - BestMasters Sevgi Ordu 1. Aufl. 2021 edition
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Wirkungsanalyse verschiedener Content-Formate und Kommunikationskanale in der CSR-Kommunikation: Storytelling vs. Fakten - BestMasters
Sevgi Ordu
Die Übernahme gesellschaftlicher Verantwortung ist eines der wichtigsten strategischen Themen für Unternehmen. Der vorliegende Beitrag beschäftigt sich deshalb mit den Wirkungspotenzialen von CSR-Kommunikation aus der Perspektive der Rezipient*innen.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 18, 2021 |
| ISBN13 | 9783658360665 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 101 |
| Dimensions | 150 × 220 × 10 mm · 167 g |
| Language | German |
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