Measuring the Impact of Online Media on Consumers, Businesses and Society - Sustainable Management, Wertschopfung und Effizienz - Kejo Starosta - Books - Springer Fachmedien Wiesbaden - 9783658367282 - March 3, 2022
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Kejo Starosta
Measuring the Impact of Online Media on Consumers, Businesses and Society - Sustainable Management, Wertschopfung und Effizienz 1st ed. 2022 edition

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This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications.

282 pages, 59 Illustrations, black and white; XXX, 282 p. 59 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 3, 2022
ISBN13 9783658367282
Publishers Springer Fachmedien Wiesbaden
Pages 282
Dimensions 150 × 220 × 10 mm   ·   412 g
Language German  

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