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Grune Marketing-Kommunikation: Green Communication im Marketing-Mix nachhaltigkeitsorientierter Unternehmen Matthias Johannes Bauer 1. Aufl. 2022 edition
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Grune Marketing-Kommunikation: Green Communication im Marketing-Mix nachhaltigkeitsorientierter Unternehmen
Matthias Johannes Bauer
Das Buch beschäftigt sich mit der Leitfrage, welchen Einfluss Nachhaltigkeit auf die Kommunikationspolitik von Unternehmen im Rahmen des Green Marketings hat.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 23, 2022 |
| ISBN13 | 9783658378592 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 82 |
| Dimensions | 209 × 147 × 8 mm · 136 g |
| Language | German |
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