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Werbung und PR im digitalen Zeitalter: Grenzen, Ubergange und neue Formate - Europaische Kulturen in der Wirtschaftskommunikation 1. Aufl. 2023 edition
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Werbung und PR im digitalen Zeitalter: Grenzen, Ubergange und neue Formate - Europaische Kulturen in der Wirtschaftskommunikation
Der Band lotet Grenzen und Schnittstellen in den Bereichen Kommunikation, Werbung und PR im digitalen Zeitalter aus. Zentrales Anliegen ist die Erörterung von Potenzialen und Beschränkungen von herkömmlichen und neuen Formaten u.a.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 7, 2023 |
| ISBN13 | 9783658389369 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 467 |
| Dimensions | 150 × 220 × 10 mm · 566 g |
| Language | German |
| Editor | Grove Ditlevsen, Marianne |
| Editor | Julius Pedersen, Anne Grethe |
| Editor | Nielsen, Martin |
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