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Sport Team Identifikation: Eine multidimensionale Konzeption zur Erklarung der Identifikation mit professionellen Sportmarken - Innovatives Markenmanagement Daniel Von Der Wense 1. Aufl. 2023 edition
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Sport Team Identifikation: Eine multidimensionale Konzeption zur Erklarung der Identifikation mit professionellen Sportmarken - Innovatives Markenmanagement
Daniel Von Der Wense
Das psychologische Konstrukt der Identifikation hat in der Marketingwissenschaft und in der Unternehmenspraxis in letzter Zeit vermehrt Aufmerksamkeit auf sich gezogen.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 2, 2023 |
| ISBN13 | 9783658400941 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 249 |
| Dimensions | 149 × 209 × 19 mm · 350 g |
| Language | German |
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