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Wie Stadte zu Marken werden: Stadtmarken zielgerichtet und umsichtig entwickeln Eric Hausler 1. Aufl. 2023 edition
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Wie Stadte zu Marken werden: Stadtmarken zielgerichtet und umsichtig entwickeln
Eric Hausler
Dieses Buch beschreibt, wie der fragile und langwierige Prozess der Entwicklung einer Stadtmarke umsichtig gestaltet werden kann. Wie gehen Markenmacher*innen mit der Komplexität der Phänomene Stadt und Stadtmarke handwerklich um?
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 4, 2023 |
| ISBN13 | 9783658414559 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 241 |
| Dimensions | 154 × 235 × 19 mm · 386 g |
| Language | German |
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