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Augmented Reality im Marketing: Kundenerlebnisse entlang der Customer Journey schaffen - essentials Vittoria Von Gizycki 1. Aufl. 2023 edition
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Augmented Reality im Marketing: Kundenerlebnisse entlang der Customer Journey schaffen - essentials
Vittoria Von Gizycki
Die Einsatzmöglichkeiten von Augmented Reality – der Erweiterung der Realität durch digitale Elemente – im E-Commerce sind vielfältig,. Der Verlauf der Customer Journey bietet eine sinnvolle Struktur, um eine systematische Einordnung verschiedener Augmented-Reality-Anwendungen aufzuzeigen.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 23, 2023 |
| ISBN13 | 9783658421762 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 66 |
| Dimensions | 211 × 148 × 8 mm · 128 g |
| Language | German |
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