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Imagetransfers in der personalisierten Organisationskommunikation: Konzeption und Validierung des dualen Imagetransfermodells - Organisationskommunikation Jens Hagelstein 1. Aufl. 2023 edition
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Imagetransfers in der personalisierten Organisationskommunikation: Konzeption und Validierung des dualen Imagetransfermodells - Organisationskommunikation
Jens Hagelstein
Dabei wird das duale Imagetransfermodell entwickelt, das affektive und kognitive, explizite und implizite sowie kontrollierte und automatische Imagetransfers erfasst, und anschließend in drei Experimentalstudien überprüft.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 6, 2023 |
| ISBN13 | 9783658429843 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 173 |
| Dimensions | 150 × 220 × 10 mm · 240 g |
| Language | German |
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