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Preisdifferenzierung im Omni Channel-Handel - Marktorientiertes Management Mona Eckl 2024 edition
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Preisdifferenzierung im Omni Channel-Handel - Marktorientiertes Management
Mona Eckl
Mona Eckl untersucht die Kanalpräferenz von Omni Channel-Konsumenten und die Akzeptanz kanalbasierter Preisdifferenzen im Omni Channel-Handelskontext.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 29, 2024 |
| ISBN13 | 9783658447373 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 403 |
| Dimensions | 150 × 220 × 10 mm · 517 g |
| Language | German |
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