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Forum Markenforschung 2023: Tagungsband der Konferenz DERMARKENTAG 2024 edition
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Forum Markenforschung 2023: Tagungsband der Konferenz DERMARKENTAG
Dieser Sammelband präsentiert zentrale Forschungsbeiträge der Konferenz DERMARKENTAG 2023. Die alle zwei Jahre stattfindende Tagung führt Markenforscher und Markenpraktiker zusammen und greift jeweils aktuelle Impulse, Diskussionen und Forschungserkenntnisse zur Zukunft der Markenforschung auf.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 31, 2024 |
| ISBN13 | 9783658461089 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 138 |
| Dimensions | 150 × 220 × 10 mm · 185 g |
| Language | German |
| Editor | Baumgarth, Carsten |
| Editor | Redler, Jorn |
| Editor | Schmidt, Holger. J |
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