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Sales Automation - Beitrage zur empirischen Marketing- und Vertriebsforschung Anne Cordts
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Sales Automation - Beitrage zur empirischen Marketing- und Vertriebsforschung
Anne Cordts
Anhand dreier Forschungsarbeiten werden in diesem Buch die Auswirkungen von Vertriebsautomatisierung auf die Kundeninteraktion und Kundenbeziehung untersucht und das sich wandelnde Anforderungsprofil von Vertriebsjobs beleuchtet.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 8, 2025 |
| ISBN13 | 9783658466787 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 183 |
| Dimensions | 148 × 207 × 13 mm · 274 g |
| Language | German |
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