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Customer Success Management im Kontext der Anbieterintegration: Konzeption und empirische Betrachtung von B2B Anbieter-Kunden-Beziehungen Kerstin Sayer
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Customer Success Management im Kontext der Anbieterintegration: Konzeption und empirische Betrachtung von B2B Anbieter-Kunden-Beziehungen
Kerstin Sayer
Neue digitale Zugänge zum Kunden und eine zunehmende Beziehungsorientierung sowie kürzere Beziehungszyklen durch mehr Dynamik und Flexibilität auf dem Markt leiten in B2B-Unternehmen einen Perspektivwechsel ein.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 29, 2024 |
| ISBN13 | 9783658469122 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 323 |
| Dimensions | 148 × 209 × 23 mm · 440 g |
| Language | German |
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