Digital Advertising in the Post-cookie Era: Strategic Campaign Planning Across the Customer Journey - Business Guides on the Go - Alexander Schwarz-Musch - Books - Springer Fachmedien Wiesbaden - 9783658470999 - March 7, 2025
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Alexander Schwarz-Musch
Digital Advertising in the Post-cookie Era: Strategic Campaign Planning Across the Customer Journey - Business Guides on the Go

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Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted accurately. The authors demonstrate how this can work without cookies: developing a "Minimum Viable Persona" and defining campaign groups along the customer journey play central roles.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 7, 2025
ISBN13 9783658470999
Publishers Springer Fachmedien Wiesbaden
Pages 169
Dimensions 150 × 220 × 20 mm   ·   371 g
Language English  

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