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Marken bei der strategischen Auswahl von Logistikdienstleistern Alexander Rapp
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Marken bei der strategischen Auswahl von Logistikdienstleistern
Alexander Rapp
mso-ansi-language: DE;">Dieses Open-Access-Buch widmet sich der kundenbezogenen Markenwirkung bei der strategischen Auswahl von Logistikdienstleistern und bestrebt aufzuzeigen, dass und wann Marken bei der strategischen Auswahlentscheidung berücksichtigt werden.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 30, 2025 |
| ISBN13 | 9783658477769 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 542 |
| Dimensions | 150 × 220 × 10 mm · 680 g |
| Language | German |
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