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Multisensorisches Design von Verkaufsumgebungen: Sehen, Horen, Riechen - Science meets Practice Marko Sarstedt 2., überarb. Auflage 2025 edition
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Multisensorisches Design von Verkaufsumgebungen: Sehen, Horen, Riechen - Science meets Practice
Marko Sarstedt
Die Autoren beschreiben die teils überraschenden Effekte sensorischer Eindrücke auf das Konsumentenverhalten und geben klare Empfehlungen für die Marketingpraxis.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 27, 2025 |
| ISBN13 | 9783658479374 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 90 |
| Dimensions | 147 × 208 × 10 mm · 152 g |
| Language | German |
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