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Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Handler: Determinanten einer Expansion in den physischen Einzelhandel - Handel und Internationales Marketing Retailing and International Marketing Daniel Eugen Kudet
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Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Handler: Determinanten einer Expansion in den physischen Einzelhandel - Handel und Internationales Marketing Retailing and International Marketing
Daniel Eugen Kudet
Von der Festlegung der Expansionsziele über die Wahl des Ladenkonzepts und des Standorts bis hin zur kundenzentrierten Kanalintegration werden neun Determinanten identifiziert, die die Transformation des bisherigen Einkanal- in ein tragfähiges Mehrkanalsystem bestimmen.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 9, 2025 |
| ISBN13 | 9783658484224 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 402 |
| Dimensions | 150 × 220 × 10 mm · 498 g |
| Language | German |
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