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Agenturauswahl im Marketing: Anforderungen formulieren, Pitches auswerten, Verhandlungen fuhren – So finden Unternehmen den optimalen Partner Jens Erichsen
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Agenturauswahl im Marketing: Anforderungen formulieren, Pitches auswerten, Verhandlungen fuhren – So finden Unternehmen den optimalen Partner
Jens Erichsen
Dieses Buch bietet Unternehmen einen praxisnahen und wissenschaftlich fundierten Leitfaden für den gesamten Agenturauswahlprozess: von der Anforderungsanalyse über geeignete Verfahren, Verhandlungen und Vertragsgestaltung bis hin zur finalen Entscheidung.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 23, 2025 |
| ISBN13 | 9783658488406 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 214 |
| Dimensions | 149 × 209 × 17 mm · 316 g |
| Language | German |
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