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Multiple-Influencer-Endorsements: Wirkung der gleichzeitigen Integration mehrerer Social-Media-Influencer auf die Markenwahrnehmung - Innovatives Markenmanagement Mirja Kristina Gansloser
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Multiple-Influencer-Endorsements: Wirkung der gleichzeitigen Integration mehrerer Social-Media-Influencer auf die Markenwahrnehmung - Innovatives Markenmanagement
Mirja Kristina Gansloser
Mirja Kristina Gansloser widmet sich dieser Forschungslücke und untersucht empirisch, wie gleichzeitige Markenbewerbungen durch verschiedene SMIs das Globalimage, die Follow Intention und die Kaufintention beeinflussen.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 1, 2025 |
| ISBN13 | 9783658493646 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 281 |
| Dimensions | 209 × 148 × 23 mm · 394 g |
| Language | German |
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