Lingvisticheskaya Ekspertiza Tovarnogo Znaka: Teoriya I Praktika - Marina Novichikhina - Books - Palmarium Academic Publishing - 9783659981418 - December 18, 2012
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Marina Novichikhina
Lingvisticheskaya Ekspertiza Tovarnogo Znaka: Teoriya I Praktika Russian edition

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Nastoyashchaya rabota posvyashchena prikladnoy lingvisticheskoy probleme ? probleme ekspertizy tovarnogo znaka. Predstavlennyy material znakomit kak s teoriey dannogo voprosa, tak i s prakticheskimi algoritmami provedeniya nekotorykh vidov ekspertiz ? ekspertizy slovesnykh tovarnykh znakov na skhodstvo do stepeni smesheniya, ekspertizy kommunikativnoy effektivnosti slovesnogo tovarnogo znaka, ekspertizy stoimosti nerabotayushchego tovarnogo znaka. Rabota adresovana issledovatelyam predstavlennoy nauchnoy oblasti, a takzhe praktikam ? PR-spetsialistam, reklamistam, lingvokriminalistam.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 18, 2012
ISBN13 9783659981418
Publishers Palmarium Academic Publishing
Pages 120
Dimensions 150 × 7 × 225 mm   ·   197 g
Language German  

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