Marketing Territoriy: Institutsional'no-evolyutsionnaya Paradigma - Vyacheslav Shishkov - Books - Palmarium Academic Publishing - 9783659984020 - March 5, 2013
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Vyacheslav Shishkov
Marketing Territoriy: Institutsional'no-evolyutsionnaya Paradigma Russian edition

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V knige predstavleny avtorskie varianty otvetov na diskussionnye voprosy teorii i praktiki marketinga territoriy. Prostranstvennye obrazovaniya (goroda, regiony, makroregiony i dr.) rassmatrivayutsya kak sotsial'no-otvetstvennye mul'ti-steykkholderskie kvazikorporatsii, chto predpolagaet perekhod k novoy modeli upravleniya territorial'nym razvitiem. Ispol'zovanie institutsional'no-evolyutsionnoy metodologii pozvolilo raskryt' novye grani marketinga territoriy i obosnovat' etalonnuyu model' mekhanizma formirovaniya i realizatsii marketingovoy strategii regiona.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 5, 2013
ISBN13 9783659984020
Publishers Palmarium Academic Publishing
Pages 208
Dimensions 150 × 12 × 226 mm   ·   328 g
Language German  

See all of Vyacheslav Shishkov ( e.g. Paperback Book )