Upravlenie Marketingom V Turizme: Uchebnik - Inga Filippova - Books - Palmarium Academic Publishing - 9783659985898 - July 6, 2013
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Inga Filippova
Upravlenie Marketingom V Turizme: Uchebnik Russian edition

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V dannom uchebnike rassmatrivayutsya osnovnye podkhody k marketingu v turistskoy industrii, i raskryvayutsya metody formirovaniya marketingovoy sistemy kak kompleksnoy. Osnovyvayas' na opyte, poluchennom v mezhdunarodnoy i otechestvennoy praktike, dayutsya rekomendatsii po situatsionnoy marketingovoy orientatsii v usloviyakh konkurentsii v industrii turizma. Strukturirovannyy spektr osnovnykh ponyatiy i terminov otrazhaet sovremennoe nauchnoe poznanie marketinga v turizme. Marketing turistskikh uslug rassmatrivaetsya v dvukh aspektakh kak sistema orientirovannaya na strategiyu i taktiku aktivnogo prisposobleniya k izmeneniyam rynka, i kak sovokupnost' elementov vzaimodeystvuyushchikh v dannoy sfere. Vnimanie chitatelya aktsentiruetsya na ispol'zovanii instrumentov marketinga turistskogo predpriyatiya dlya dostizheniya uspekha na rynke turistskikh uslug.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 6, 2013
ISBN13 9783659985898
Publishers Palmarium Academic Publishing
Pages 264
Dimensions 150 × 15 × 225 mm   ·   411 g
Language German  

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